Alo Wellness Club
While running influencer and VIP marketing strategy at Alo, concepted and launched an experiential wellness gym with training, spa services, and product seeding at Alo’s headquarters in Beverly Hills - the Alo Wellness Club. The viral gym continues to generate millions in earned media value and social coverage for Alo with influencers, actors, actresses, musicians, creatives posting and attending regularly. It has led to openings in NYC and London.








