At Calvin Klein, managed the strategy, concept, and execution of multiple partnerships with Amazon Fashion. In 2018, oversaw the three day takeover in New York City’s Flatiron Plaza that brought to life physical fun-house elements of the Calvin Klein Jeans campaign for consumers to immerse themselves while shopping new apparel styles digitally. The programming kicked off with a surprise concert by A$AP Rocky wearing a limited edition Calvin Klein Jeans jacket he co-designed with Raf Simons, available in limited quantities, on Amazon Fashion.

In 2021, partnered again with Amazon Fashion, on a holiday variety show with rapper, Saweetie hosted on Amazon Live. ‘Icy Season: A Saweetie Special’ was an exclusive shoppable livestream jam-packed with live performances, fan Q&A sessions, and personal gifting advice. Saweetie performed her hits, ‘Best Friend,’ ‘Tap In,’ and even premiered some new tracks. RuPaul’s Symone acted as the special’s emceee with Saweetie’s dancers, and multiple content creators and influencers watched and promoted the show behind the scenes. The show was a first of its kind for Amazon Live and led to the most ‘new to brand’ visitors Calvin Klein ever had on its Amazon Fashion curated shop.

Ran the experience concepting, communications/PR strategies, and accompanying VIP/creator programming for both, co-managing the brand’s relationship with Amazon.