Introduced Calvin Klein’s Pride brand strategy - celebrating Pride 365 days a year - by offering year-round financial support of global LGBTQIA+ organizations, products, and programming. Led the all-year global communications/PR planning, campaign casting, influencer and activation strategy. The theme of 2021 was ‘Moments of Pride’ and featured featured an array of LGBTQIA+ creatives sharing their defining queer moments - King Princess, Arca, Honey Dijon, Kai Isaiah Jamal, Raisa Flowers, Omar Ayuso, Samuel de Saboia, and Isaac Cole Powell. The campaign was concepted and shot during Covid in each of the talent’s hometowns with a mix of upcoming and established creatives. The accompanying creator strategy tapped a number of LGBTQIA+ influencers and allies to open up about their defining moments of pride throughout the year. There were supporting events in NYC, Europe, and Australia celebrating queer culture off Pride month calendars. The anthem video from the campaign won a Bronze 2022 Clio Award for Best Fashion & Beauty Marketing.