Managed the partnership and launch strategy with Kendrick Lamar and creative director Dave Free’s agency, pgLang, for their first branded project. The campaign featured eight short films concepted and directed by Dave Free featuring LA personalities, musicians, artists, and cultural figures Baby Keem, Keith Powers, Ryan Destiny, Brent Faiyaz, Amber Wagner, Exavier, Mecca Allah and more. The films showcased evergreen, classic Calvin Klein essentials in an unexpected, experimental, sometimes surreal, and humorous way garnering top press and social media engagement for the brand. From pgLang the films depict Dave’s “take on a modern approach to immersive fashion storytelling.”