Oversaw Calvin Klein's #MYCALVINS HOUSE activation and sponsorship strategy with Coachella in 2019 leading the physical and digital experience. On the ground at Coachella for all guests, created a surreal and experiential manifestation of the 1970s-style California house featured in the brand’s Spring 2019 campaign. The #MYCALVINS house presented a journey through a series of rooms in which festival-goers became house-guests, acting as both voyeurs and participants in a multi-sensory experience – complete with several photo opportunities. There were opportunities at the physical house for consumers to meet Billie Eilish, get custom tees made with their initials, and more. 350+ influencers and VIPs were engaged with dynamic content plans to come through the space and post, generating 60+ million brand mentions. Created a 'Festival Edit' landing page on CK.com for consumers to shop summery styles leading into festival season that influencers also drove traffic to leading into Coachella. The activation won AdWeek's Brand Constellation Award in the Fashion and Luxury Category for best experience.