Led the influencer, talent, PR & product strategy for Calvin Klein’s first-ever streetwear collaboration, designed with creative director Heron Preston and shot by Renell Medrano. The campaign featured a mix of upcoming and iconic cultural figures like Nas, Uzi Vert, Kaia Gerber, and more. Over 500 friends of Heron and Calvin Klein were seeded the product and the positive press coverage generated millions in earned media for the brand and +25% traffic to CK.com to purchase. The drops each sold out within two weeks of launch. The campaign was celebrated by GQ as ushering in the new “golden age of fashion advertising” with products focused on the essential underwear and jean components of the Calvin Klein brand.