Oversaw the launch and strategy of multiple Nike x Stüssy footwear and apparel collection including Air Flight 89 and Nike x Stüssy Lil Penny. The Lil Penny re-imagined a basketball shoe classic with iconic player Penny Hardaway bringing back his original ‘Lil Penny’ doll for the campaign with the real life player. The Air Flight campaign fused Stüssy humor and Nike movement with friends and family of the brand doing skate stunts in front of a wing turbine. Each campaign was accompanied with a lookbook of all pieces. Both apparel and footwear had 100% sell-through on Nike SNKRS and Stüssy.