Led partnership with Yoon Ahn, CEO of Tokyo-based fashion company, Ambush across Spring 2023 & Fall 2023 product drops. The Fall 2023 ‘Nite Sport Academy’ campaign communications & social strategy recently won three British Arrow Awards, including Best Over 60 and Up to 90 Second commercial.  The campaign launched a fake young adult movie trailer that generated high engagement across Nike’s TikTok and Instagram and industry recognition.  The collection featured in the “trailer” sold out in 3 days.  Led a complementary ‘Nite Sport' global events rollout setting global framework and partnering with geo teams to execute that fused movement, sub-culture, and night life in key cities around the world (NYC, Paris, Berlin, Milan, Johannesburg, Tokyo) timed to key cultural moments like New York Fashion Week.