Nike x Bode
Oversaw development and launch of partnership with NYC-based fashion brand Bode, introducing Bode Rec. x Nike - a new facet of the Bode brand that celebrates American recreation and the history of sport. The first project together looked deep in the Nike archives from the 1970s and the early intersection of sport, competition, academics, and student/coach relationships - highlighted forgotten moments of Nike’s history - to inspire a young, new audience. This included three Bode Rec. x Nike Clubhouse pop-up retail experiences around the world in NYC, Paris, & Tokyo, which have generated positive coverage across social and press publications. They featured never before seen photos taken by Nike’s first, official full-time employee, Jeff Johnson, mixed with historic memorabilia sourced by Nike DNA, Emily Bode, and Green River Projects. The collection has sold out on Bode.com, Nike SNKRS app, and in NYC, Paris, & Tokyo Clubhouse event locations.













