Led the Nike x Jacquemus partnership strategy across three seasons of product (FALL 23, SPRING 24, SUMMER 24) from contract, to relationship, to partner strategy/positioning, to product development, to marketing strategy and launch. In Spring 2024, introduced the sold out Le Swoosh bag (Nike’s first luxury bag) and Nike Olympics campaign integration featuring Sha’Carri Richardson, American track and field sprinter.  The conversation around the new bag and Sha’Carri generated high engagement for Nike and Jacquemus resulting in 100% sell-through of the bag and 90% sell-through of the collection in its first week.  

For Summer 2024, timed to the Paris Olympics season, launched an olympic-themed collection with a short film “J’aime Paris” directed by Simon Porte Jacquemus in his directorial debut. The video is a love letter to Paris as seen through the cinematic and joyful Jacquemus lens. It features key personalities, icons, and friends of the Nike and Jacquemus brands including Serena Williams, Carine Roitfeld, Central Cee, Amina Muaddi, Juliette Binoche, and Manu Rios. The new collaboration to date has garnered top press and social media coverage, with color ways of the new collection selling out on Jacquemus.com and in-store within the first 48 hours.